Simon

 Name
Simon

 Position
Non-Executive Director / Board Advisor / Mentor

 Location
Dorset

Big Business Experience

RLA Group – CEO

EMO Unlimited/Creston PLC – Managing Partner

Spectrum Strategy Consultants

Small Business Experience

The Digger Agency – Founder and Director

TBWA LONDON – MBA – Partner to Managing Director

Summary

A highly experienced and proven Management, Marketing and Marketing Communications expert.

Currently supporting MD’s and Management Teams of SME’s in various sectors.

Involvement includes strategic planning and partnerships, corporate/brand/product insights and positioning, Chairing Boards/Management Teams, Marketing/MarComms planning, , Leadership training, profile raising, investment structures and potential exit strategies.

Extensive CEO, MD and Board experience in a range of corporate environments from PLC to small private companies, start-ups to established global offerings, with international, London and UK regional experience.

High profile experience working at senior level within a professional body – Regional Chairman of the IPA, Institute of Practitioners in Advertising.

Qualifications

  • Education – HND Business & Marketing – Northumbria University
  • Chairman of the Institute of Practitioners in Advertising (IPA)
  • Council Member of the IPA
  • Fellowship of the IPA – 2012

Key areas of Expertise

  • Board and Management Team leadership
  • CEO/MD mentoring
  • Sector assessment
  • Business growth strategy – analysis and setting
  • Profile raising
  • Management and internal team structures
  • Marketing Strategy
  • Marketing Communication strategy and execution – internal and external
  • Key partner and supplier relationships
  • Corporate Governance
  • Process and margin improvement

Experience

A successful career that started in Marketing and Marketing Communications, but which quickly broadened into general management of SME’s in London

A move from London to the South-West brought an opportunity to become CEO of a regional group of companies and lead it’s growth and sale to a PLC – whilst carefully adding new and higher quality skills to a proven and much loved regional offering

Whilst at the same time always balancing the interests of the founder, the existing Management Team, the Private Equity investors and the new eventual owners

This London – Regional, SME – PLC experience gave me the confidence to launch my own and revolutionary “virtual network” communications agency.  With a growing network of 45 people I wrongly, with hindsight, was tempted back into the “bright lights” of a PLC. It won’t happen again

Since then I have found my real niche – working very closely with a wide variety of young fresh SME’s and their Management Teams to help their beliefs to really fly. My long and varied experience resonates with not only their ambitions but the inevitable “growing pains’.