Sandy

Name
Sandy

Position
Chairman / Non-Executive Director / Board Advisor / Mentor

Location
Berkshire

Big Business Experience

Vodafone

Adecco

Small Business Experience

Octopus Group

Pindrop

Summary

Hands-on advisor with 20+ years of sales, marketing and commercial experience in the private sector. Founder-CEO of award-winning marketing businesses. Focused on growth and innovation for B2B start-ups and scale-ups, aligning sales and marketing to drive demand.

Set up multiple award winning £M+ marketing businesses, sustained growth over 18 years, re-structured and diversified businesses, created repeatable sales models, streamlined operations and led cultural change. I’ve advised some of the world’s most disruptive technology brands

Has over 10+ year’s formal board experience, including MD, CEO and Chairman roles and have appointed / managed board advisors.

Qualifications

  • 1st Class B.Eng. (Hons), Electronic Systems Design, Kingston University

Key Areas of Expertise

  • Growth planning
  • Go-To-Market and Marketing strategy
  • Brand leadership
  • Market engagement
  • Tender management
  • P&L management
  • Team leadership
  • Operational efficiency
  • Resource planning
  • Cultural change

Experience

Co-founded, led and grew Octopus Group into a market-leading technology PR and marketing agency

Built scalable operational systems to manage growth in changing market dynamics

Created an advisory panel to bring new thinking into the organisation to support innovation and strategy

Created customer programmes to sustain quality of service, satisfaction levels and value to external stakeholders

Created and managed management teams and taskforces to deliver business change and excellence across a multi-million pound business group

Managed key internal stakeholders with differing priorities to ensure collective delivery on strategic and operational objectives

Led and won 100+ tenders to secure revenue from UK/global businesses including Google, Vodafone, Cisco, Travelex and Intel Security

Developed ‘Brand to Sales’ business methodology, productised services and built bespoke applications to improve productivity

Diversified business focus from single to multi-discipline services to grow value proposition

Provided direct ‘hands on’ support’ for customers through workshops, strategy and consultancy, overseeing programmes from £10K to £1M+

Created a consumer self-care app to help members of the public to stay well using food rather than pills, working with expert practitioners