Non-Executive Director / Board Advisor


Big Business Experience


Pret A Manger

Small Business Experience


Vital Ingredient


A highly motivated, driven and passionate hospitality professional with an engaging leadership style and a reputation for growing profitable sales through a relentless focus on quality, customer experience and great execution. A strong background driving optimum operational performance through exceptional team leadership and business planning. Adept at developing strategic direction to boost revenue growth across private equity, corporate and SME.  Has a track record of successful business turn around and scale up with significant experience of operating global brands in a multi brand environment.


  • Professional Diploma In Leadership & Management
  • Professional Diploma In project Management
  • Professional Diploma In Digital Marketing

Key Areas of Expertise

  • Successful business turnaround
  • Senior Operations Management for Global Brands e.g. Pret a Manger & Starbucks
  • International Operations Management across the US, Europe & MENA
  • Non-Executive Director & Board Advisor experience across a variety of sectors, including non-profit.
  • Start-ups, Scale-ups & Transactions


2019                Retail Managing Director, Patisserie Valerie – Interim

2018 – 2019    UK Managing Director, TWG Tea – Interim

2018                Managing Director, SBGC LTD – Consultant

2015 – 2018    Managing Director, Vital Ingredient – Permanent

2015                Operations Director, The Sultan Centre Kuwait – Consultant

2013 – 2015    Food Services Director, BHS – Permanent

2012 – 2013    Chief Executive Officer, Amer Group, Egypt – Permanent

2007 – 2012    National Catering Operations Director, SSP UK Rail – Permanent

2007                Operations Director, Leon Restaurants – Permanent

2005 – 2006    Head of City Operations, Prêt a Manger – Permanent