Non-Executive Director / Board Advisor / Mentor

London, Middlesex

Big Business Experience

European Marketing Director, Hertz

Global Marketing Director,

Small Business Experience

Founder of Caspia Marketing and Business Development Consultancy, working with many SME business owners for 18 years


Experienced strategic advisor to UK SMEs and scale-ups specialising in B2B. Highly regarded business development consultant, digital transformation expert with experience across many sectors including Professional Services, Recruitment, Finance, Technology (inc FinTech), Travel, Manufacturing, Media, Charities.

Executive board and C-Suite experience with P&L responsibility.

Experienced Non-Exec.

Expert in helping organisations innovate and transform their digital presence and revenues with a thorough understanding of the challenges of developing a business. “Can do” implementer with significant crisis management and stakeholder engagement experience, well connected with international, cross-industry and cross-sector networks. Contributed to advertising effectiveness textbooks and articles including IPA Advertising Effectiveness Awards.


BA Hons Bristol University

Speaks good French and German and some Spanish

Key areas of Expertise

  • Highly regarded business development consultant
  • Strategy
  • Digital Marketing/Transformation
  • Branding
  • International Growth/Expansion
  • Experience across many sectors including Professional Services, Software, Recruitment, Finance, Technology (inc FinTech), Travel, Manufacturing, Media, Charities.
  • Influential team leader
  • Crisis management and stakeholder engagement experience
  • Well connected – international, cross-industry and cross-sector networks
  • Experienced non-Executive Director


SME business owners, early stage fast growth and start-ups consultant B2B and B2C for 18 years

IMPRESS Independent Monitor for the Press Non-Executive Director.

DEBRA charity fundraising Advisory Board member, advising on digital marketing strategy

Women on Boards UK business development and marketing strategic advisory roleSupported revenue growth from £330k in 2014 to £650k in 2018.

Example consultancy projects have included:

Establishment of new Financial Services wealth management brand, now in 5th year of profitable growth

Market entry, marketing strategy and digital marketing implementation for FinTech company, selected from 700 global fintech companies to be one of 10 on the Barclays Techstars FinTech programme in London in 2018.

Market entry feasibility studies for Leisure start up leading to successful launch. Now in 11th year of successful trading.

Brand relaunch for Telecoms management buy-in resulting in first major brand campaign to trade and consumer

Digital transformation consultancy for major Publishing company founded in 1957, resulting in blueprint for digital strategy across multiple B2B business publications

M&A consultancy for Accountancy firm leading to successful £1m+ acquisition