Regional Marketing Director
Big Business Experience
BT British Telecom Global
Small Business Experience
Michèle is an enthusiastic, creative, commercial and professional Marketeer with 23 years Senior Sales and Marketing experience working with global brands. As a CIM Marketeer Think Global, Act Local is her Mantra.
Michèle supports Boardroom Advisors North West with their communication and marketing needs to enable clients to achieve their growth goals.
Michèle has worked in B2B and B2C sectors with global and national clients with their Marketing Strategy and Communications Campaigns. Other sectors include Telecommunications from BT, IT, Education, Childcare, Legal, Automotive, Healthcare at Fresenius Kabi and SSL International, Travel, Manufacturing and Construction with Pilkington, Insurance and charity sector.
Michèle has ran her own agency, Kids Allowed a key client sold to National Chain in 2020!
- Postgraduate Professional CIM Diploma Chartered Institute of Marketing Diploma
- International Management with French Degree BSC Hons UMIST 2:1
- Diploma from Lyon University, France
Key Areas of Expertise
- Commercial and professional CIM Marketeer with over 23 years in Senior Marketing & Sales with global brands.
- Marketing Strategy
- Marketing Campaigns
- Market research & CRM
- Marcomms & Marketing Communications
- Branding & Logos
- Product launch
- Multi-media campaigns including digital, print communications which are integrated across all platforms including all social media including Linked, Twitter, Email campaigns, Instagram, FB, PR and Outdoor Media
- National Sales Campaign
- Integrated campaigns for Sales & Marketing to work as one winning team!
- Training experience from conducting workshops events .
- Experience of conference and exhibitions and networking to build new business.
- Confident presenter at presenting complex scientific data.
- Excellent negotiator & CRM skills
- Experienced at converting business plans into Marketing strategy and Marketing campaigns to achieve target KPIs
- Experience with Corporate Guidelines from BT, Pilkington and British Airways as a client
- National Sales Manager & Regional Sales Manager experience particularly in Healthcare & Fitness Sector
- Experienced at NPD launches for National Sales Team Conference launches
- Global Marketing experience particularly in Print up to 25 languages
Michèle main area of expertise includes Marketing Strategy, Marketing Campaigns, Marcomms, Product launch and digital and print communications which are integrated across all platforms including Linked, Twitter, Email campaigns, Instagram and Facebook.
Michèle is Passionate about integrated Marcomms and branding to achieve your goals!
All business Objectives must be SMART!
Michèle has expertise in Marcomms strategy, market research, CRM, campaigns, logo and branding, Multi-media Digital & Print communication including PR, social media, and outdoor media.
Having being a Regional Sales Manager for a Global Healthcare company, National Sales Manager and Product Marketing Manager for Global Healthcare Brand Michele is passionate about the Sales & Marketing working together from the same hymm sheet in an integrated manner for award winning results to achieve KPIs, delighted customers and new business through customer endorsement and satisfaction.