Non-Executive Director / Board Advisor

Preston, Lancashire

Big Business Experience

Eastman Kodak Company

Pitney Bowes

Small Business Experience

Wyre’d In Consulting

CJX Business Services


Prior to starting her own business, Joanne has had 25+ years’ experience working with Fortune 1000 companies in the global technology & IT sector in both a Senior Leadership and board member capacity.  She now focuses on enabling SMEs and Scale-Up companies in the North West to regain momentum by analysing their current situation, developing strategic business plans and insuring flawless execution of those plans and priorities.  She has a collaborative approach, engaging with business stakeholders at C-Level/Board and 3rd Parties, delivering fit for purpose solutions to her clients.   Joanne specializes in the following 5 key areas:

  • Strategic Business & Marketing Planning to enable Profitable Growth
  • Development of Effective Go to Market Strategies – direct and single/two tier distribution
  • Client Journey Experience – strategies to attract, acquire, onboard, retain and grow SMEs most important asset…their clients!
  • Government Grants & Loans for SMEs/Scale Ups
  • Finding and Introducing the right senior level talent to augment the SME/Scale-up businesses


Bachelor of Arts (Honours) – Nottingham University, English & Geography Major

University of Virginia Darden School of Business – Executive MBA

Smith College for Women – Executive Leadership Program

Key Areas of Expertise

  • Strategic Business Planning
  • Strategic Marketing Planning
  • Go to Market Strategies – direct and single/two tier distribution
  • Profitable Revenue Growth Planning
  • Client Journey Experience – Protecting SME/Scale-Ups most important asset…their clients!
  • Government Loans & Grants
  • Finding the right key talent for SMEs/Scale Ups


Global business development and marketing executive who conceptualizes and drives highly successful go-to-market strategies by leveraging a unique blend of IT Technology and Services, strategic and business development strengths with extensive experience within domestic and international high technology, business products and outsourced services markets. Possesses a natural talent for fostering collaboration and influencing and building consensus among senior cross-functional, multinational teams.

Expert at accelerating sales and profitable revenue growth for SMEs and Scale-Ups, increasing market share and optimizing market presence by building and empowering teams for unsurpassed excellence. Trusted advisor who has won respect for credibility, forthrightness, global/domestic perspective and subject matter expertise, garnering appointments to the boards of growing companies, philanthropic and professional organizations.