Georgia

 Name
Georgia

 Position
Board Advisor / NED / Mentor.

 Location
London

Big Business Experience

Chelsea Football Club

Casual Dining Group

Small Business Experience

Zinc

Summary

30 years industry experience; 20 years at boardroom level.

15 years digital experience. Pioneer & founder of top 5 Havas digital advertising agency with 90 staff, revenue of £10m pa and clients including Microsoft, Tesco, Vodafone, Virgin, Sony and RHM Premier Foods (Kipling, Sharwoods).

15 years brand experience working across hospitality, retail, sports, lifestyle and media – from Chelsea Football Club to YO! Sushi

Experienced in setting up and developing commercial concepts, growing companies into profit, relaunching failing high street brands back into success, setting up businesses for sale and finding investors.

Pioneer of digital, launching UKs first internet driven touchscreen kiosks systems for Tower Records worldwide in 1990, across 300+ retail stores.

Wealth of experience working with world class brands including Barclays, Belgo, BMW, Café Rouge, Casual Dining Group, Chelsea FC, Coca Cola, Digital Marketing Association, EMI, Expedia, Grolsch, Hawksmoor, Microsoft, NatWest, Nectar, Pizza Pilgrims, POD, Rococo Chocolates, Sharwoods, Small Batch Coffee Roasters, Social Entertainment Ventures, Strada, Sony, Tesco, Tesco Clubcard, The Arts Club, Tower Records, United Airlines, Virgin Atlantic, Virgin Records, Vodafone, Wafflemeister and YO! Sushi.

Key Areas of Expertise

  • Brand, marketing, business and digital direction for global brands and agencies, providing world class planning, positioning and performance.
  • Internet pioneer and 30 years’ experience of Digital Marketing, founder of a digital marketing agency.
  • Current board advisor to Imbiba, the UK’s leading investment partner for ambitious leisure & hospitality brands and Intro UK a leading creative advertising agency.
  • Strategic consultant to the Digital Marketing Association, the UKs leading not-for-profit membership organisation for digital marketing professionals.

Qualifications

BA Hons Journalism – University Arts London and BA Hons fashion design – Newcastle Upon Tyne University

Full Time Career

Managing Director and founder of Zinc, the top 5 digital marketing agency creating strategy, software and e-commerce websites for clients including Microsoft, Tesco, Vodafone and Virgin.  Creating award winning campaigns for 7 years which dramatically reduced customer acquisition costs and increased customer loyalty. Annual revenue averaged £10m pa.

Successfully sold the agency to Havas Advertising, the French multinational advertising and public relations company, headquartered in Paris. Operating in more than 100 countries and is one of the largest global advertising and communications groups in the world.

Head of Brand and Board Director for Chelsea Football Club; overseeing all marketing, digital, retail, children’s marketing, PR, hospitality, membership, venue marketing and CRM.  Increased their global database by 400% to 16m people and set up and directed the strategy for the Asia Tour across Hong Kong, Thailand and Malaysia. Increased retail sales to £227m pa.

Marketing & Brand Director, shareholder and Board Advisor to the Casual Dining Group, the UK’s leading restaurant operator with over 300 restaurants across UK; Major brands include Bella Italia, Café Rouge, Las Iguanas and it also operates sites such as Belgo, Huxleys, La Tasca, Oriel Grande Brasserie and La Salle. Successfully relaunched 70 Cafe Rouge restaurants over 18 months within a £21m PE investment project. Helped increase annual sales by 39% to £399 pa.

Part Time Career

Head of marketing and board director 3 days pw for YO! Sushi, growing the brand from £2m annual revenue to £52m sales revenue pa over a three-year period; launched 35 restaurants and ensured the brand became a major player worldwide.

Consultant and brand advisor for The Arts Club, Social Entertainment Ventures, Small Batch Coffee Roasters, Pizza Pilgrims, POD, Rococo Chocolates, Hawksmoor and a number of private equity companies including Imbiba, Rockpool and Primary Capital. Working on projects with 6 month minimum duration.