Anne

Name
Anne

Position
Board Advisor, Mentor

Location
Worcestershire

Business Experience

Wapple, Vtues

Summary

I am a highly motivated business leader with multi-sector experience spanning over 20 years.

I have founded and grown businesses over 15 years, including a multi-award-winning mobile technology and marketing company that delivered services and licensed platform to global brands and service providers including Microsoft, P&G and Google.

As an advisor I have wide experience to help businesses develop strong, measurable, business strategies for growth and implement robust operational systems and practices.

I have led multiple funding rounds, raising £millions for the growth of my own business and those of my clients.

Qualifications

  • CIPD: Employment Law (Level 5) – 2002
  • CMI: Diploma in Management & Leadership (Level 5) – 2000
  • CIPD: DHRP (Level 3) – 1998

Key Areas of Expertise

  • Strategic Planning
  • Fundraising & VCs
  • Business Plans
  • Marketing & Social Media Strategy – D2C & B2B
  • Mobile Marketing
  • Operations Management
  • Online Platform Design
  • Corporate Social Responsibility
  • HR Management

Experience

Consultancy

Strategy, Marketing, Operations & Funding

Jan 2016 – Present

Early-stage start-ups with high-growth potential, established businesses and public sector. I deliver on strategy, operational management, planning, funding and marketing.

Businesses

Vtues Ltd – Founder & CEO

Aug 2017 – Present

  • ESV brokerage & platform – employers measure business impact & ROI
  • Employees self-serve & charities easily manage volunteers
  • Established in Gloucestershire and building broker network

Wapple – Co-founder & COO

May 2014 – Dec 2016

  • Pioneered in mobile web technology,
  • Licensed platform to 1,000 businesses
  • Customers: Microsoft, P&G, Google, EA, Bose, Hyundai
  • Implemented & evolved business strategy
  • Operational systems & resources
  • Raised £1.4million from angels and VC funds
  • Developed brand and marketing plan

Didlr – Co-founder

June 2012 – May 2016

  • Social drawing app with over 1 million users
  • Developed marketing strategy and brand
  • Established partnerships with Nokia, Samsung and Acer

Mobile Content Marketing

Mar 2003 – May 2004

Mobile services and brand creation – delivering D2C content – ringtones, wallpapers, games, videos.

HR Career (1998 – 2003):

  • The Learning Trust – HR Advisor / Project Manager
  • Warwickshire Police – HR Officer
  • Codemasters – HR Officer
  • ID Data Systems – HR Officer / Security Manager