Adrian

 Name
Adrian

 Position
Non-Executive Director / Board Advisor / Mentor

 Location
Midlands & London

Big Business Experience

Director, Direct Marketing  (McCann –Erickson)

Planning Director –  Marketing Triangle

Small Business Experience

Consultant  – AR Consulting

Summary

Marketing and insight professional – expertise includes research and evidence-based strategy development; acting as a sounding board, idea generator, evaluator and critical thinker.

Specialties: feasibility studies, business planning, other key document drafting or editing, proposition development and assistance with major negotiations. Skills in primary qualitative research (workshops, focus groups, senior exec interviews, expert interviews) and secondary (“desk”) research (competitor, demographic, economic, GIS, market, regulatory, political, and social).

Qualifications

Dip.M   F.CIM    Chartered Marketer

Full Member:  Market Research Society

BSc (Hons) 2:1 in Management / Marketing:

BA (Hons) 2:1 in Social Science / Psychology

MSc:  Management Applications of Psychology

Key Areas of Expertise

  • Marketing strategy
  • Insight – able to obtain, interpret, edit, present  and leverage marketing and wider business information for strategy development
  • Effective writer, editor and sense-checker – analytical and critical thinker
  • Sounding board

Experience

Experienced marketing and management consultant:

  • Used to providing rational, evidence-based advice to management
  • Skilful in investigating, evaluating and challenging ideas, data and people in an intellectually robust but diplomatic and non-confrontational way

Over 30 years’ experience in and around marketing on over 60 brands – working on big names and niche players in B2B, B2C and the public sector

Sufficiently practised to know a lot – but unlike some consultants, not a “know it all” – respectful of and able to harness the expertise of other professionals

Provided assistance to large and smaller organisations with feasibility studies, key account negotiations, business plans and other key document drafting or editing

Practiced in teasing out, interpreting and leveraging the knowledge (and intuitions) that key people already have inside their heads