Strategic Direction: Corporate Business Strategy
Strategic direction is critical to propelling companies forward and enacting meaningful change. It helps create a strong structure and determines what each department, as well as each individual employee, is responsible for. It gives your organisation clear purpose and objectives, and ensures that everyone knows how they are helping to achieve them.
Strategic direction consists of determining the core processes and values that position you to succeed – your mission, vision, daily operations, how you bring your team into alignment, and what you do to generate positive morale.
Strategic direction is also the single most important thing that board advisors help businesses with.
Strategic analysis, including management tools such as SWOT and MOST Analysis, helps teams, departments, and organisations get from where they are now to where they want to be, unified with a strong direction and common goals.
Once business strategy or corporate strategy has been decided upon, your business can then move into planning.